What is Social Media Marketing?

Online Media Solutions

Let’s start with the basic definition from Wikipedia which is, “Social Media Marketing is the use of social media platforms and websites to promote a product or service”. Okay, that’s great – but what does that mean? How do we “promote” products and services online?

As of right now, businesses have a few options. They can hire someone who has a specialized skill set as a Social Media Marketing Manager or they can hire an agency who specializes in Online Media to provide Social Media Marketing solutions and they can in-turn promote your products or services online.

So that begs the question, “What does a Social Media Marketing Manager or Agency do?”

We polled 100 employment opportunities for Social Media Marketing on LinkedIn and the top 5 job responsibilities include:

  1. Creating content by editing or writing engaging & efficient text to post on platforms such as Facebook, Reddit or Twitter.
  2. Designing, creating and managing a Social Media posting schedule or calendar.
  3. Developing a Social Media strategy or plan.
  4. Utilizing analytics to track posts, ensuring strategic goals are met.
  5. And up-to-date knowledge of specific Social Media Platforms.

As of right now there are over 200 social media platforms online – that’s a lot of platforms to choose from. Your social media manager or your agency should know which platforms would be a good fit for your organization or business.

A Social (or Online) Media Agency provides services included in the Social Media Manager position, and more, such as:

  • Paid Social Advertising to reach your target market
  • Online Reputation Management, including social listening.
  • Increasing Engagement & Visibility
  • Taking photos
  • Creating videos
  • Designing sharable graphics

Social Media Management is a complex, dynamic and ever-changing field of marketing that continues to evolve over time and circumstance. Finding a good fit for your organization to promote your business online is more important than ever.

©June 8, 2021 Online Media Solutions All Rights Reserved.