social listening

In 2017, wild fires decimated our county. I was working for the county as the social media coordinator for animal care & control. Within hours… Read More »Social Media During Disasters or Emergencies

Prior to COVID-19 and the world-wide pandemic, animal shelters across the U.S. faced hardships due to the sheer number of animals in their care. Today,… Read More »The 2022 Animal Shelter Crisis & the Social Media Solution

The Washington Post just shared a startling headline: Facebook loses users for the first time in its history. “Facebook lost daily users for the first… Read More »Facebook and Recent User Loss – What’s Our Backup Plan?

In a recent poll of over 200 people, we learned that less than 9% feel that social listening is an important aspect of social media… Read More »Social Listening: The Most Important Aspect of Social Media Marketing

According to Wikipedia, “Social Listening is the way to measure success of social media marketing strategies used by a company or brand.” We feel social… Read More »What is Social Listening?