March 1, 2022

Social Media During Disasters or Emergencies

Social Media Marketing is a key ingredient in the recipe for successful outcomes of animals and community members during a disaster or emergency.

Social media managers or coordinators are one of the vital avenues for accurate, timely and important communication before, during, and after a disaster related event.

February 21, 2022

The 2022 Animal Shelter Crisis & the Social Media Solution

Families all across the US are facing financial hardships, evictions, and mental health crises. Their beloved pets are being surrendered to shelters in numbers never before seen. Social media marketing, unlike any other time prior, is the most significant tool to help more animal shelters reverse the effects of the shelter crisis we are facing.

February 3, 2022

Facebook and Recent User Loss – What’s Our Backup Plan?

After surviving the initial shelter in place from the worldwide pandemic, most businesses have learned to rely on social media networking platforms as a resource, creating the spotlight to shine within. However, when that light went dark, it became readily apparent that we all needed a backup plan.

JANUARY 23, 2022

Social Listening: The Most Important Aspect of Social Media Marketing

Social listening is one of the most useful tools which involves finding ways to use social media to be of service, assisting your community, and staff. In this way, you become a valuable resource by listening to what your community, your staff, your volunteers need and giving it to them.

JUNE 13TH, 2021

What is Social Listening?

And social “listening” is one of the main opportunities to “hear” what your followers are “talking” about. We feel social listening involves much more than just our online communities, however. It involves the entire social media bubble – And that bubble contains various aspects of online feelings and moods that center around current events.